We crafted a distinctive brand identity for N.E.F. Beauty, a modern hair salon dedicated to elegance, sophistication, and professional beauty care. The goal was to create a visual mark that resonates with the salon’s target audience—style-conscious clients seeking premium hair and beauty services.

The creative process began with market research and brand discovery to understand N.E.F. Beauty’s unique positioning and clientele. We explored visual elements that reflect the beauty industry, such as flowing lines to symbolize hair and typography that communicates luxury and approachability.

The final logo for N.E.F. Beauty is a harmonious blend of form and function—refined, versatile, and instantly recognizable. It works seamlessly across digital platforms, print materials, and in-salon signage, ensuring brand consistency at every touchpoint.

This brand identity not only elevates N.E.F. Beauty’s visual presence but also reinforces its core values: style, self-expression, and exceptional service.