A comprehensive brochure series was developed for Equifax to support marketing professionals in creating more targeted, meaningful interactions throughout the customer journey. The objective was to clearly communicate complex data-driven solutions in a visually engaging, accessible format tailored to marketers across industries.

Each brochure in the series was strategically designed to highlight specific Equifax capabilities—such as audience segmentation, identity resolution, and omnichannel personalization—while maintaining consistency in branding, tone, and visual structure. Clean layouts, concise messaging, and dynamic infographics were employed to translate technical content into actionable insights.

The result is a cohesive set of marketing tools that empower clients to better understand and leverage customer data, ultimately helping them enhance campaign performance, improve customer engagement, and drive business growth.