A modern, intuitive user interface was designed for Carter’s, a beloved brand known for creating stylish, affordable products for every growing family. This initiative supported the launch of Carter’s new customer loyalty program, with multiple pages created to enhance the user experience across both desktop and mobile platforms.

The design system communicated program benefits, enrollment steps, and reward features through clean layouts, accessible navigation, and a warm, family-friendly visual language. To ensure a smooth rollout, the design team worked seamlessly with the development team, aligning on functionality and optimizing assets for performance and responsiveness across all devices.

The result is a cohesive, user-centric digital experience that strengthens brand engagement, encourages repeat visits, and deepens customer loyalty across Carter’s growing digital ecosystem.