An engaging animated homepage was created for Carter’s, a beloved brand known for making stylish, affordable products for every growing family. The primary objective was to spotlight the new spring collection through a warm, energetic, and seamless digital experience that reflects the joy and motion of family life.

The homepage blends playful, family-friendly animations with fresh seasonal styles and curated selections. Scroll-triggered effects, subtle motion accents, and interactive product highlights were thoughtfully designed to mirror the in-store experience — making it easier than ever to size up with your toddler in tow, whether browsing from home or visiting one of 1,000+ stores worldwide.

The final design delivers a vibrant digital storefront that captures the heart of Carter’s brand—inviting exploration, building emotional connection, and driving conversion across the eCommerce journey.