An eye-catching, double-sided cheer card was designed for AutoTrader, the only website featuring over 3 million vehicle listings from 40,000 dealers and 250,000 private sellers. Created to energize fans and amplify brand visibility, the cheer card featured a well-known NBA player on one side and a bold “Go LA”  on the other.

Distributed to over [insert number] seats at the Golden State Warriors arena, the cheer card became a key part of the in-arena experience—capturing attention on-site and reaching a national audience of over [insert number] viewers during the televised game.

The campaign successfully merged high-energy sports culture with AutoTrader’s brand presence, creating a memorable moment for fans and impactful exposure for the brand.